When you’re ready to promote your site, there are a number of things you can do. If you’re in Western Washington, and are looking for a Seattle SEO company, call GSEP.COM at 1-800-851-7666.

PPC, PTC, SEO, EIEIO (Ha!) and more. (FYI, those acronyms stand for, in order, Pay Per Click, Pay To Click, SEO and Old McDonald’s Farm). It can all be confusing.

The organic or natural rankings that are provided in the main sections of Google and most other search engines such as Bing, Yahoo & AOL are the most trusted. When the term organic is used, it means the results that are not PPC or Pay Per Click.

When you look at the SERPs, or Search Engine Results Pages (the pages that show up when you’ve done a search – the pages that show the results of your search) they show both PPC results and organic results. So, it can be confusing.

The rankings occupying the main portioin of any SERP are the organic rankings.

Google, for example, has Sponsored Links above the main body of organic results. Google also has Sponsored Links, vertically, over on the right side of the page. The other engines are similar. The “Organic Results”, which most say the real results, are on the left, below the PPC listings.

How does one gettop organic rankings?

1) On page optimization, also known as SEO. You’ll want to make sure that your page has everything that the engine (in this case, Google) wants. It could be Yahoo, MSN, AOL, whatever. Read, study, hire a professional (such as the SEO Seattle company, GSEP.COM).

2) Blog frequently. You must get posts out here in the Blogosphere.

3) Links within in your site. You need links, with the most important keywords, pointing to your home page or to a particular page you’ve had specifically designed to rank highly for a specific term.

4) Link partners. You should work to develop a program to increase the amount of links linking in from outside your site.

Do all of these things, and more and you’re well on the way to top SEO rankings. If you’re looking for a top SEO Seattle company, take a look at Guaranteed Search Engine Positioning at GSEP.COM.